Youth, mobility and media


Nokia and voyeurism

I’m the type of person who usually sifts through online content and rarely digs very deep into marketing campaigns. In this case, I was hooked on this for about 20 minutes. Somebody else’s phone is a new Nokia campaign advertised in London that does a great job of depicting the life of an early to mid twenty year-old through their text messages, MMS and pictures. Really impressive and also really interesting how you can grab people’s attention by catering to their voyeuristic tendencies.

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