Youth, mobility and media


Tacky

I just spent 2 weeks in Montreal and saw ads all over town for new kid on the block Koodo (only in Canada as far as i can tell). I wasnt sure who they were trying to target, but as a 27 year old, I can’t say the reminder of Olivia Newton John’s Physical video is an appealing way to get me to sign up to a phone provider. *Shudders*

Entry Filed under: Advertising, Brand, Marketing, Mobile

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