Comments on: The Sound of Mobile http://shift6.net/2008/07/22/the-sound-of-mobile/ Youth, mobility and media Sat, 22 Nov 2008 12:47:09 +0000 http://wordpress.org/?v=2.6.2 By: Jamie R http://shift6.net/2008/07/22/the-sound-of-mobile/#comment-562 Jamie R Wed, 23 Jul 2008 11:58:00 +0000 http://shift6.net/?p=115#comment-562 Therein lies the rub - do traditional hard copy sellers such as HMV concentrate chiefly on creating exceptional value for the physical CD, or on jumping on the experience/discovery bandwagon? Surely the very idea of HMV as a retail outlet - an actual place you go for music - is something to do with its 'physicality'? Afterall, if you could download petrol as you cruise along in your car, why would you bother stopping at the petrol station? And, on the other side, if they shift their weight largely to the digital market, they'll be competing with .coms entirely weened on web2.0 and online music culture. A tricky business... All that said, revolutionizing your Zavvis and HMVs to add extra value and compete with online and mobile will be a fascinating process. The future for these stores will certainly play down the middle of physical and digital, and it looks very intriguing, possibly brilliant. So get your sleeping bag and jump in to the overnight queues. You can always browse the music-web on your mobile while you wait... Therein lies the rub - do traditional hard copy sellers such as HMV concentrate chiefly on creating exceptional value for the physical CD, or on jumping on the experience/discovery bandwagon? Surely the very idea of HMV as a retail outlet - an actual place you go for music - is something to do with its ‘physicality’? Afterall, if you could download petrol as you cruise along in your car, why would you bother stopping at the petrol station? And, on the other side, if they shift their weight largely to the digital market, they’ll be competing with .coms entirely weened on web2.0 and online music culture. A tricky business…

All that said, revolutionizing your Zavvis and HMVs to add extra value and compete with online and mobile will be a fascinating process. The future for these stores will certainly play down the middle of physical and digital, and it looks very intriguing, possibly brilliant. So get your sleeping bag and jump in to the overnight queues. You can always browse the music-web on your mobile while you wait…

]]> By: Neil B http://shift6.net/2008/07/22/the-sound-of-mobile/#comment-561 Neil B Wed, 23 Jul 2008 11:15:29 +0000 http://shift6.net/?p=115#comment-561 It will be really interesting to see how Pandora team up with Apple on the iPhone. The iPhone version of Shazam - links straight into iTunes store and YouTube videos - so you can further consume content relating to the track you are hearing. If Pandora radio do something similar ... it could play great new music against your taste then also link you in to further content or iTunes store to purchase. Also this week HMV have launched a (Beta)social network site - basically a rip off of Last except with movies and TV and paypoints added to buy music Ironically you can import your "i-tunes" (where most people are downloading music from anyway) library to the network! Furthermore HMV are going to put VAT free paypoints into stores where people can order older albums delivered free of charge and obviously VAT free - delivered from their Guernsey HQ. The aim is obviously to eventually turn these paypoints will be for downloads. Will HMV shift their proposition from selling off shelves, to experiencing music then downloading straight to your mobile device? It will be really interesting to see how Pandora team up with Apple on the iPhone.

The iPhone version of Shazam - links straight into iTunes store and YouTube videos - so you can further consume content relating to the track you are hearing.

If Pandora radio do something similar … it could play great new music against your taste then also link you in to further content or iTunes store to purchase.

Also this week HMV have launched a (Beta)social network site - basically a rip off of Last except with movies and TV and paypoints added to buy music

Ironically you can import your “i-tunes” (where most people are downloading music from anyway) library to the network!

Furthermore HMV are going to put VAT free paypoints into stores where people can order older albums delivered free of charge and obviously VAT free - delivered from their Guernsey HQ. The aim is obviously to eventually turn these paypoints will be for downloads. Will HMV shift their proposition from selling off shelves, to experiencing music then downloading straight to your mobile device?

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