Youth, mobility and media


Archive for April 23rd, 2008

Generation tags

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Doing a little research on social isolation (Hikikomori being one of the obvious ones) I stumbled into this perplexing and somewhat interesting term: Twixters.

Twixters are typically young adults (ages 18-29) who live with their parents or are otherwise not independent by other means, primarily financial. If they are employed, it is often unsteady and low-paying. They may have just recently exited college or high school, or recently entered their first career. This is a cultural shift in Western households. Historically, whenever a member of the nuclear family becomes an adult, they are expected to become independent.

I wondered whether current 16-24s would eventually get a generation tag of their own? If I was writing such a description, I would perhaps include the following terms:
- hyper-connected
- no social borders
- internet natives
- multi-taskers
- demand the best from services, products and media
- image conscious
- know when they are being targeted

Anything else that I’ve forgotten? Comment below!

4 comments April 23rd, 2008