http://shift6.net/2008/02/23/one-company-ten-brands-lessons-from-retail-for-tech-companies/ Where Blyk shares with and learns from its members and friends Sat, 17 May 2008 03:15:01 +0000 http://wordpress.org/?v=2.5.1 http://shift6.net/2008/02/23/one-company-ten-brands-lessons-from-retail-for-tech-companies/#comment-143 Randy Fri, 29 Feb 2008 22:29:26 +0000 http://shift6.net/2008/02/23/one-company-ten-brands-lessons-from-retail-for-tech-companies/#comment-143 Part of the bad fit issue is that there is a perception that in order to be profitable there has to be a wide cast net. Capture as much market share across the board as possible. Marketers crave and drool after the 18-24 segment but never design services for them, and more over seem not to design evolutionary services and product to follow them throughout the course of their life. No one is 18 forever. I'd love to see a transitional brand that hits a finite target and then tracks and grows with them as they age always adapting. Call it 1989 and zero in on those kids getting ready to hit college - see what they need now and into the future. Part of the bad fit issue is that there is a perception that in order to be profitable there has to be a wide cast net. Capture as much market share across the board as possible. Marketers crave and drool after the 18-24 segment but never design services for them, and more over seem not to design evolutionary services and product to follow them throughout the course of their life. No one is 18 forever. I’d love to see a transitional brand that hits a finite target and then tracks and grows with them as they age always adapting. Call it 1989 and zero in on those kids getting ready to hit college - see what they need now and into the future.

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