Comments on: Will location-based mobile advertising take off? http://shift6.net/2008/02/12/will-location-based-mobile-advertising-take-off/ Youth, mobility and media Sun, 12 Oct 2008 22:33:24 +0000 http://wordpress.org/?v=2.6.2 By: Michael Eyal Shaorn http://shift6.net/2008/02/12/will-location-based-mobile-advertising-take-off/#comment-117 Michael Eyal Shaorn Thu, 14 Feb 2008 06:56:40 +0000 http://shift6.net/2008/02/12/will-location-based-mobile-advertising-take-off/#comment-117 Great post. You've hit all the elements of the classic location-based advertising vision right on the head here, including profiling, privacy and of course successful execution for a specific target device. I think in this case, the proof is definitely in the pudding. Kudos to CBS & Loopt for being first out of the gate [this time round :)], but although they've made an announcement, it remains to be seen how many people opt-in, who will be advertising, what those ads will look like and what the conversion rates will be. Great post. You’ve hit all the elements of the classic location-based advertising vision right on the head here, including profiling, privacy and of course successful execution for a specific target device.

I think in this case, the proof is definitely in the pudding. Kudos to CBS & Loopt for being first out of the gate [this time round :)], but although they’ve made an announcement, it remains to be seen how many people opt-in, who will be advertising, what those ads will look like and what the conversion rates will be.

]]> By: Matt Hanson http://shift6.net/2008/02/12/will-location-based-mobile-advertising-take-off/#comment-104 Matt Hanson Tue, 12 Feb 2008 16:00:04 +0000 http://shift6.net/2008/02/12/will-location-based-mobile-advertising-take-off/#comment-104 I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you. Matt Hanson I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Matt Hanson

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