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	<title>Comments on: Simple Rules</title>
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	<link>http://shift6.net/2007/11/26/simple-rules/</link>
	<description>Youth, mobility and media</description>
	<pubDate>Sat, 22 Nov 2008 12:45:36 +0000</pubDate>
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		<title>By: Biff</title>
		<link>http://shift6.net/2007/11/26/simple-rules/#comment-37</link>
		<dc:creator>Biff</dc:creator>
		<pubDate>Tue, 27 Nov 2007 11:46:37 +0000</pubDate>
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		<description>Yeah you're right. But the Red Bull ads have now reached the point of annoyance. The joke is no longer funny, and the animation style has is outdated (and also quite annoying).

That's for me though, and I only ever see them in between soaps when visiting the folks, and they seem to like them (although I can't imagine my mum and dad drinking Red Bull).

A more recent example of excellent restraint on behalf of the purchasers is the Phil Collins Gorilla for Cadbury's. I have only ever seen the full version twice, and the truncated version a handful. 

The elevation of advertisement to art is indeed a wonderful thing. You get longer cuts at the cinema, teaser trailer ads (like the guiness domino one - "good things come to those who wait!"), and for those who know where to look on the net there's the sick viral spoofs (like the cat in the sunroof one) and great take-offs (tango's version of sony's bouncy balls). 

If you're going to push an ad on someone, it must be artistically and intellectually stimulating. As a 25 year old, I respond better  when I feel I'm being treated rather than manipulated. Variation will also be key in pushed advertising, there must be a sense somewhere of being the first to discover a great ad.

~biff~</description>
		<content:encoded><![CDATA[<p>Yeah you&#8217;re right. But the Red Bull ads have now reached the point of annoyance. The joke is no longer funny, and the animation style has is outdated (and also quite annoying).</p>
<p>That&#8217;s for me though, and I only ever see them in between soaps when visiting the folks, and they seem to like them (although I can&#8217;t imagine my mum and dad drinking Red Bull).</p>
<p>A more recent example of excellent restraint on behalf of the purchasers is the Phil Collins Gorilla for Cadbury&#8217;s. I have only ever seen the full version twice, and the truncated version a handful. </p>
<p>The elevation of advertisement to art is indeed a wonderful thing. You get longer cuts at the cinema, teaser trailer ads (like the guiness domino one - &#8220;good things come to those who wait!&#8221;), and for those who know where to look on the net there&#8217;s the sick viral spoofs (like the cat in the sunroof one) and great take-offs (tango&#8217;s version of sony&#8217;s bouncy balls). </p>
<p>If you&#8217;re going to push an ad on someone, it must be artistically and intellectually stimulating. As a 25 year old, I respond better  when I feel I&#8217;m being treated rather than manipulated. Variation will also be key in pushed advertising, there must be a sense somewhere of being the first to discover a great ad.</p>
<p>~biff~</p>
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		<title>By: Inma Martinez</title>
		<link>http://shift6.net/2007/11/26/simple-rules/#comment-35</link>
		<dc:creator>Inma Martinez</dc:creator>
		<pubDate>Mon, 26 Nov 2007 18:51:50 +0000</pubDate>
		<guid isPermaLink="false">http://shift6.net/2007/11/26/simple-rules/#comment-35</guid>
		<description>Yes, you're right, but that was after years and years of being in the market, sponsoring bmx and clubbing nights. When that campaign went on broadcasted air, it was to transfer the brand to a larger audience as a matter of brand presence. The market was already theirs... and everyone had been ordering vodka-redbulls for years...

Still, the ads were innovative because the animation values were very strong... innovative, still when doing commercials.

Thanks for the point, it has brought better background!</description>
		<content:encoded><![CDATA[<p>Yes, you&#8217;re right, but that was after years and years of being in the market, sponsoring bmx and clubbing nights. When that campaign went on broadcasted air, it was to transfer the brand to a larger audience as a matter of brand presence. The market was already theirs&#8230; and everyone had been ordering vodka-redbulls for years&#8230;</p>
<p>Still, the ads were innovative because the animation values were very strong&#8230; innovative, still when doing commercials.</p>
<p>Thanks for the point, it has brought better background!</p>
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	<item>
		<title>By: Kevin Marks</title>
		<link>http://shift6.net/2007/11/26/simple-rules/#comment-34</link>
		<dc:creator>Kevin Marks</dc:creator>
		<pubDate>Mon, 26 Nov 2007 16:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://shift6.net/2007/11/26/simple-rules/#comment-34</guid>
		<description>There have definitely been Red Bull ads on TV - I remember the cartoon 'red bull gives you wings' series from when I was in the UK 10 years ago. I'm sure they're on YouTube...</description>
		<content:encoded><![CDATA[<p>There have definitely been Red Bull ads on TV - I remember the cartoon &#8216;red bull gives you wings&#8217; series from when I was in the UK 10 years ago. I&#8217;m sure they&#8217;re on YouTube&#8230;</p>
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