Comments on: symbiotic relationships and the “full-time intimate community” http://shift6.net/2007/11/23/symbiotic-relationships-and-the-full-time-intimate-community/ Youth, mobility and media Fri, 10 Oct 2008 23:07:31 +0000 http://wordpress.org/?v=2.6.2 By: Davide http://shift6.net/2007/11/23/symbiotic-relationships-and-the-full-time-intimate-community/#comment-39 Davide Sun, 02 Dec 2007 12:25:25 +0000 http://shift6.net/2007/11/23/symbiotic-relationships-and-the-full-time-intimate-community/#comment-39 Great article! :) Here are my thoughts on the final questions: Imposing itself as the basis for free communications Blyk might just be tolerated as a necessary evil. Taking advantage of that "low profile presence" Blyk can surprise its users by turning them from blind ad receivers into the creators of the brands themselves -> by inviting users to take part in the brand's product design, providing feedback to create the products they want/need. Since all of these brand communications will be taking place over a previously intimate channel/medium/device it might be possible that the intimacy "pours over" into the brand creating a bond stronger than plain old brand-consumer. While this might seem mutual beneficial I think the only real winners are the brands (and Blyk itself ;)). People get treated (again) as _just consumers_ while giving away privacy and control over their "attention". Not a good deal if you ask me. :) Great article! :)

Here are my thoughts on the final questions:
Imposing itself as the basis for free communications Blyk might just be tolerated as a necessary evil. Taking advantage of that “low profile presence” Blyk can surprise its users by turning them from blind ad receivers into the creators of the brands themselves -> by inviting users to take part in the brand’s product design, providing feedback to create the products they want/need.
Since all of these brand communications will be taking place over a previously intimate channel/medium/device it might be possible that the intimacy “pours over” into the brand creating a bond stronger than plain old brand-consumer.
While this might seem mutual beneficial I think the only real winners are the brands (and Blyk itself ;)). People get treated (again) as _just consumers_ while giving away privacy and control over their “attention”. Not a good deal if you ask me. :)

]]> By: danah boyd on symbiotic relationships at Left Behind Bottle Caps http://shift6.net/2007/11/23/symbiotic-relationships-and-the-full-time-intimate-community/#comment-36 danah boyd on symbiotic relationships at Left Behind Bottle Caps Mon, 26 Nov 2007 19:13:46 +0000 http://shift6.net/2007/11/23/symbiotic-relationships-and-the-full-time-intimate-community/#comment-36 [...] danah boyd on symbiotic relationships 26Nov07 Marketers and politicians are trying to become actors in these networks. Typically, they want to leverage the networks that people build to engage directly with consumers. Yet, all too often they come barreling in with their own norms and expectations like a bully or a narcissistic princess. By broadcasting instead of engaging, they demand attention. By pushing their agenda, they rupture the social context. To combat this, they are typically ignored or ostracized, treated like a pariah unless they volunteer to give something back. When having them in the network serves a functional purpose, they are tolerated, but not loved (read more). [...] [...] danah boyd on symbiotic relationships 26Nov07 Marketers and politicians are trying to become actors in these networks. Typically, they want to leverage the networks that people build to engage directly with consumers. Yet, all too often they come barreling in with their own norms and expectations like a bully or a narcissistic princess. By broadcasting instead of engaging, they demand attention. By pushing their agenda, they rupture the social context. To combat this, they are typically ignored or ostracized, treated like a pariah unless they volunteer to give something back. When having them in the network serves a functional purpose, they are tolerated, but not loved (read more). [...]

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